PROTEIN ME Salted Caramel 4X Better Chocolates

Suzie Yorke is on a mission to bring healthy foods and good fats back. At 51, this Quebec-born, Ontario-based mom of four kids saw a need for a good-fat grab-and-go bar for fitness enthusiasts such as herself. An eleven-time Ironman competitor and yoga practitioner, Suzie spent years adhering to a low-fat diet only for her health to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and started to feel better within a few weeks. While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, she borrowed money from her daughter’s university fund and within 12 months developed and launched Love Good Fats, a company that produces low-sugar foods loaded with good fats.

Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100million in Gross Revenues in a little over 3 years with sales in the largest retailers across Canada and the US. Love Good Fats quickly became one of the fastest-growing bar brands in North America. As a 25-year veteran of the CPG industry, Suzie has worked at brand building companies such as Proctor & Gamble, PepsiCo, Kraft, Heinz and Weight Watchers. She also worked at two other hyper growth brands prior to creating her own rocket ship success story brand, at age 50. She is more so a unique, later blooming entrepreneur, who utilized her accomplished marketing background, personal journey, and deep devotion and passion for health, to drive towards her Mission to spread the word that fat is back, and sugar is out!

Suzie is now on her second Start-up and launching FourX Better Chocolate, the world’s first Ecuadoran fair-trade functional chocolate, your daily dose of vitamins, minerals and supplements in one sumptuous, chocolatey bite. This delicious marriage of the finest Ecuadoran chocolate with the highest quality adaptogens, vitamins, minerals, ashwagandha mushroom, MCT oil, coconut oil, and 0g of sugar is the co-creation of Love Good Fats founder, Suzie Yorke, and AOG Fine Foods founder and chocolatier, Alejandro Castillo.

Suzie became enamored with chocolate from Ecuador given it’s so delicious with cacao that is Single Origin, Bean-to-Bar and Fair Trade. She met Alejandro, also a Canadian, who owns a craft chocolate facility in Quito, Ecuador and they decided to partner to co-found and create this new company together. Alejandro spent five years on infusing his chocolate with Adaptogens, Vitamins, Minerals and Supplements and the great fat of MCT oil and coconut oil so the delicious taste of his Ecuadorian chocolate would be maintained. It took between 500 recipes of R&D optimize.

Suzie’s astounding success has been recognized with many business awards since launching Love Good Fats, including the 2019 Mompreneur® Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award, 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, The 2021 RevolutionHer Entrepreneur Role Model Award, and the 2021 Globe & Mail Report on Business Top Growing Companies in Canada Award, placing in the coveted top #1 spot for 2017-2020 Revenues Growth. Suzie currently mentors other founders and supports many women-owned businesses, as well as LGBTQ+ and BIPOC founders.

Learn more at thebetterchocolates.com